Media Skills: The Lawyer As Spokesperson is a comprehensive work, the first or one of the only books of this type, written exclusively for the broad legal community, including lawyers across the practice areas and judges.
The book and companion DVD
feature detailed
instructions for proactively setting media strategies, handling
challenging or unsolicited media interactions, initiating press
coverage, building spokesperson skills, sharpening interview skills,
preparing clients for interview, and building beneficial ongoing
media relations.
For more information and to order Media Skills: The Lawyer As Spokesperson Book and DVD go to LexisNexis
The dynamic new offering is from noted trial advocate Roger J. Dodd and public relations specialist Claudia N. Oltean.
Read more about the authors
The Media Skills: The Lawyer As Spokesperson DVD is an electronic companion and supplement to the book.
In chapter format, through live-action video vignettes, graphical illustrations, author commentary and lectures by Roger Dodd, this DVD demonstrates and reinforces several of the key concepts of the book. The running time is 90 minutes.
The DVD contents include:
- Proactive PR -- Handling A News Conference
- Needs Improvement Example
- Good Example
- Client Interview Preparation
- Response PR – Ambush Interview
- Needs Improvement Example
- Good Example
- Roger Dodd Lecture 1 – PRIME Step 1: Prepare
- Roger Dodd Lecture 2 – PRIME Step 2: Rehearse
- Interview Rehearsal – Role Play Simulation
Click below to see example segments from the DVD